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Privacy Policy

At The Pattern Lane, we believe trust is the foundation of creativity. Protecting your personal information is as important to us as delivering bold, original prints that inspire brands and individuals alike. This Privacy Policy explains how we collect, use, store, and protect your data when you interact with our website, services, and shop.
 

By using our website [www.thepatternlane.com] (“Website”), you agree to the practices described in this Privacy Policy. If you do not agree, we kindly request you discontinue using our Website.

1. Information We Collect

When you interact with our Website, we may collect the following types of information:

  • Personal Information: Name, email address, contact details, billing/shipping address, payment details, or any other information you share with us voluntarily.

  • Non-Personal Information: Browser type, device information, IP address, cookies, and usage patterns collected automatically to help us improve our services.

2. How We Use Your Information

We collect and use your information for purposes such as:

  • To provide and improve our design and print services.

  • To process transactions, orders, and payments securely.

  • To share updates about new collections, exhibitions, or collaborations (only if you opt-in).

  • To respond to inquiries, feedback, or customer support needs.

  • To analyse trends, measure performance, and enhance your browsing experience.

3. Sharing & Disclosure

Your data is yours, and we respect that. We do not sell, trade, or rent your personal information. However, we may share it with trusted third parties when necessary:

  • With service providers (such as payment processors, hosting partners, or shipping companies) who enable our operations.

  • When required by law, regulation, or governmental request.

4. Data Security

We take security seriously. All data is stored using reasonable security measures and industry best practices to protect it from unauthorized access, misuse, or disclosure. However, no online platform is 100% secure, so we encourage you to practice safe internet use.

5. Cookies & Tracking Technologies

Our Website may use cookies and similar technologies to enhance your browsing experience. Cookies help us personalize your experience, remember preferences, and understand site traffic. You can adjust your browser settings to decline cookies, though some features of the site may not function as intended.

6. Your Rights

You have the right to:

  • Access, update, or correct your personal data.

  • Withdraw consent to marketing communications at any time.

  • Request deletion of your data, subject to applicable legal or contractual obligations.

7. Third-Party Links

Our Website may contain links to other websites. Once you leave our site, please note that we are not responsible for the privacy practices or content of third-party sites.

8. Policy Updates

This Privacy Policy may be updated periodically to reflect changes in law, technology, or our practices. Any updates will be posted on this page with a revised “Last Updated” date.

9. Contact Us

For questions, concerns, or requests regarding this Privacy Policy, you may contact us at:

The Pattern Lane
📧 Email: savvy@thepatternlane.com
📍 14, FIRST FLOOR, 
INDUSTRIAL AREA TILAK NAGAR, NEW DELHI - 110018
INDIA

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