-min.png)
The Story Behind the Prints
From Passion to Print Powerhouse
The Pattern Lane was born from the creative vision of Savvy Tagra,
a textile designer with a passion for storytelling through print.
What began as a design-led passion project has evolved into one of
India’s most sought-after Print Design Studios, partnering with Fashion, Home Décor and Lifestyle brands across the world.
Headquartered in New Delhi, our studio blends traditional
Indian artistry with a global design aesthetic, offering a curated archive of over 4,000 original textile prints.
From Bold Resortwear patterns and Statement Florals to Ethnic-inspired Motifs and contemporary Abstracts, each design is crafted to transform collections into bestsellers.
As the first Indian Print Studio to exhibit at Première Vision Paris, The Pattern Lane has set a precedent for print innovation on the international stage - garnering attention from global trendsetters, retailers, and manufacturers.
We don’t just design prints - we create visual experiences that elevate fashion collections, home lines and lifestyle products.
The Creative Behind It All
Savvy Tagra is an Indian designer educated at Pearl Academy,
New Delhi and Istituto Marangoni, Milan, bringing together a strong foundation in both Eastern craftsmanship and Western design innovation.
Her background in buying, merchandising, and fashion design gives her a 360° industry perspective, which informs every creative decision at The Pattern Lane.
Driven by a passion for print and a desire to push creative boundaries, Savvy founded The Pattern Lane to offer brands Exclusive Surface Designs that make a lasting impression on the global market.